Owners and Management

Danny Rothschild (Major General, Res.)

Serving in the IDF (Israeli Defense Forces) for over thirty years, Gen. Danny Rothschild spent most of his distinguished military career in the Intelligence Corps and served as Assistant to IDF Chief of Staff, commander of IDF Units in Southern Lebanon, Deputy Director of Military Intelligence and Chief of Intelligence Research and Analysis.

In his capacity as Coordinator of Government Activities in the Territories he had a central role in Israeli delegations to peace negotiations with Jordan and the Palestinians.

Upon retiring in 1995, he co-founded Netacs where he presides as president of the company.

Gen. Rothschild was until recently the Director of the Institute for Policy and Strategy (IPS) at the Interdisciplinary Center (IDC) Herzliya and is the Chairman of the Annual Herzliya Conference Series on the Balance of Israel’s National Security. As part of his activity in the public domain, he served as a member of the Advisory Board of the Central Bank of Israel, chairman of the board of trustees of the Afeka Tel Aviv Academic College of Engineering, and was the chairman of the Israeli Board of the America-Israel Friendship League and member of the Board of Governors of the Hebrew University of Jerusalem.

He also served as a director at Investec Bank and Chairman of the council for peace and security.


Samuel Ettinger (Colonel, Res.)

Serving in the IDF for for over thirty years, Col. Samuel Ettinger spent most of his distinguished military career the Intelligence Corps and in field and command positions of elite combat units. He also served as Governor in the Civil Administration in the West Bank.

Upon retiring from the IDF he was tapped as Advisor in the Prime Minister’s Office.

He co-founded Netacs in 1996, and served as its Managing Director from its inception until 2012. During that time He led the company to considerable successes that involved planning, executing and commanding complex large-scale security projects worldwide, most notably in the Middle East.


Avi Nudelman (Leutenant Colonel. Res.), Business Development

Avi Nudelman has spent his entire career as a specialist in Arabic and Arab culture in a wide variety of positions in the IDF. In his latest military position he was in charge of liaison with the Jordanian military, as part of the IDF's Strategic Division. He holds an MA in national security and a B.A in Middle Eastern and Jewish history.

Later, as CEO of the Israeli-Palestinian Chamber of Commerce (IPCC) CEO, he forged strong business connections with the Palestinian Authority's business community.








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